Retailing Management - 7th Ed

Descrição

Sinopse
Retailing Management by Levy and Weitz is the bestselling textbook in the retailing market Retailing is a high tech global growth industry that provides challenging and rewarding career opportunities for college graduates This book and its corresponding tools and exercises were written to expose students to the excitement of retailing and prepare them for a career in retailing and related fields Known for its strategic look at retailing and current coverage this new 7th edition continues to be organized around a model of strategic decisionmaking One of the major advantages of the LevyWeitz approach is the texts readability organization and its emphasis on how students can come to grips with real retailing issues and be able to solve problems The texts logical organization around a decisionmaking process allows readers to learn about the process of strategic decisions first before moving on to decision implementation The implementation decisions are broken down into merchandise management decisions and store management decisions just as they would be in a real retailing setting The text provides a balanced treatment of strategic how to and conceptual material in a highly readable and interesting format The seventh edition continues its cutting edge coverage on the latest topics and developments in retailing including globalization customer relationship management programs multichannel retailing supply chain management the use of the Internet to i


Peso 1678 kg
ISBN10 0073381047
ISBN13 9780073381046
Número de páginas 704
Ano de edição 2008
Idioma Inglês
Tipo de produto Livro
Administração e Negócios Administração e Negócios
Tipo de produto Novo e Impresso